· News · 2 min read
The Rise of Pop Mart's Labubu: A Collectible Craze Sweeping the Globe
Discover how Pop Mart's Labubu, a mischievous yet endearing collectible figure, has captivated fans worldwide, and learn where you can purchase your own piece of this viral sensation.
What purchasing model does Pop Mart use for Labubu that adds an element of surprise?
Introduction to Pop Mart and Labubu
Pop Mart, a Chinese toy company founded in 2010, has revolutionized the collectible toy market with its unique ‘blind box’ offerings. Among its diverse range of characters, Labubu stands out as a fan favorite. Created by Hong Kong artist Kasing Lung in 2015, Labubu is a small, furry creature with pointed ears and a mischievous grin, inspired by Nordic folklore. In 2019, Pop Mart collaborated with Lung to introduce Labubu to a broader audience, leading to a surge in its popularity. (cnalifestyle.channelnewsasia.com)
The Popularity Surge of Labubu
Labubu’s rise to fame can be attributed to several factors:
Celebrity Endorsements: In April 2024, Lisa from the K-pop group Blackpink shared images of her Labubu collection on Instagram, sparking a global trend. (cnalifestyle.channelnewsasia.com)
Unique Design: Labubu’s distinctive appearance—combining cuteness with a touch of mischief—resonates with collectors seeking something different from traditional toys. (popmartworld.com)
Blind Box Excitement: The ‘blind box’ purchasing model adds an element of surprise, encouraging repeat purchases as collectors aim to complete their sets. (businessinsider.in)
These elements have propelled Labubu to become a sought-after collectible, with limited editions selling out rapidly and commanding high resale values. (businessinsider.in)
Where to Buy Labubu
For enthusiasts looking to add Labubu to their collection, here are some options:
Official Pop Mart Stores: Pop Mart has expanded globally, with physical stores in various countries, including the United States, France, and Thailand. Visiting an official store ensures authenticity and access to the latest releases. (kr-asia.com)
Online Retailers: Platforms like Etsy offer a range of Labubu figures and accessories. However, it’s essential to verify the credibility of sellers to avoid counterfeit products. (etsy.com)
Pop Mart’s Official Website: Purchasing directly from Pop Mart’s website guarantees genuine products and often provides information on upcoming releases and collaborations.
Given Labubu’s immense popularity, it’s advisable to stay updated on restock announcements and be prepared for swift purchases, as items tend to sell out quickly.
